McDonald Love It? Twist It! facebook campaign

This integrated campaign (which consist of 3-phases) was developed to build excitement and drive emotional connection
to McDonald's Malaysia new-launched "Love It? Twist It" Campaign. This campaign was successful, it has helped McDonald's Malaysia
increased their fans from 220,000 to 599,00 until today.
..click to read more from Leo Burnett Asia Pacific Newsletter


Phase 1 - Love It? Sing It! Facebook Contest























































































Phase 2 - Love It? Sing It 2! Facebook Contest











































Phase 3 - Love It? Type It! Facebook Contest